Mumbai, November 13, 2024 — Today, Tira, the luxury beauty retail arm of Reliance Retail, marks a transformative moment for India’s beauty retail landscape with the unveiling of its flagship store at Jio World Plaza, Mumbai. Spanning over 6,200 sq ft, Tira’s largest store promises an opulent shopping experience, carefully crafted to meet the standards of global luxury beauty retail and bring India a world-class destination for premium beauty products and services.
An Experience Like No Other
Every inch of Tira’s new flagship is designed to exude sophistication and immerse visitors in a world of elegance, beauty, and innovation. Ms. Isha Ambani, Executive Director of Reliance Retail Ventures Limited, expressed her vision for the store: “At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other. Our Tira flagship store at Jio World Plaza represents a commitment to celebrating beauty in its finest form—where every detail is designed to indulge, inspire, and transform. We are excited to invite our customers on this extraordinary journey into luxury beauty.”
Exclusive Brands and Unique Experiences
A centerpiece of the flagship store is its 15 shop-in-shop boutiques, featuring global beauty icons such as Dior, Estée Lauder, Yves Saint Laurent, La Mer, Prada, and Valentino. For the first time in India, customers can experience Augustinus Bader’s luxury skincare line exclusively at Tira, along with exclusive, immersive experiences in each boutique.
- Dior offers its exclusive “Dior Addict Beauty Ritual”—a luxurious five-step treatment merging skincare and makeup for a flawless glow.
- At Armani, visitors can indulge in a complimentary makeup application capturing Armani’s signature style.
- YSL’s premium Makeup Service accentuates the face, eyes, and lips, bringing Yves Saint Laurent’s bold luxury to life.
The Scent Room: A Journey Through Fragrance
For fragrance aficionados, Tira’s Scent Room provides an enchanting sanctuary where customers can explore a curated selection of the world’s most refined fragrances, including limited-edition collections. Each scent tells a unique story, allowing customers to connect with a fragrance that resonates with their own identity.
Tira Beauty Suite: Exclusive Skincare Treatments
In a pioneering move for Indian beauty retail, Tira introduces the Tira Beauty Suite, offering signature skincare treatments. Among the luxury treatments is the “Signature Glow” facial—a revitalizing treatment for instant radiance. Tira also offers specialized facials such as the Youth Elixir for anti-aging and the Aqua Infusion for deep hydration. As a highlight, Augustinus Bader signature facials use their renowned luxury skincare techniques, exclusive to Tira in India.
Personalized Service Through Tira’s Beauty Concierge
Tira’s beauty concierge service sets a new bar in personalized luxury, providing each customer with tailored product recommendations and consultations. Every detail is crafted for the individual, reiterating Tira’s commitment to a seamless, customer-centric experience.
The Tira Café: A Luxurious End to the Beauty Journey
Completing the experience is the Tira Café, offering light bites, refreshing juices with health add-ons like collagen and spirulina, infused waters, and coffee. For special occasions, the Tira Café transforms into an elegant Champagne Bar—a first for Indian retail, adding an extra touch of sophistication and exclusivity to Tira’s offerings.
Innovative Technology for an Immersive Experience
To further enhance the experience, Tira’s flagship store incorporates advanced tools such as virtual try-ons and personalized product recommendations powered by AI, blending the best of technology with the luxurious touch of in-person shopping.
With its flagship store at Jio World Plaza, Tira sets a new benchmark in luxury beauty retail, inviting customers to an unmatched experience that brings global luxury right to India. From prestigious brands and cutting-edge services to immersive experiences, Tira is redefining beauty for the modern Indian consumer, offering an unparalleled standard in beauty shopping.
