Samsung launched Music Frame WICKED Edition in the UK. The company has also announced its partnership with Universal Pictures. The Limited Edition Music Frame is available in the UK through the official online store and select retail locations.
Music Frame is Samsung’s customizable Wi-Fi and Bluetooth-enabled speaker designed to blend seamlessly into any environment. The special edition Music Frame brings three WICKED photo cards, including an exclusive image, and a unique WICKED bezel.
Buyers can also customize their Music Frame with different photo cards, as well as play music from their mobile device or link to a smart TV with Q-Symphony.
The WICKED Music Frame campaign will be supported across Samsung’s full ecosystem across Digital, Social, CRM, and Samsung’s experience stores.
The campaign showcases the power of Samsung’s unique technology – a combination of art and technology to offer consumers a personalized and immersive audio experience.
The Movie IP partnership will also be extended into retail partners featuring 8k and 4k trailer content, as well as Soundbar experiences with tracks from the soundtrack.
WICKED is the untold story of the witches of Oz, starring Emmy-, Grammy- and Tony-winning powerhouse and Oscar nominee Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman misunderstood because of her unusual green skin who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition who has yet to discover her true heart. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
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