In a world of fast-evolving technology, one device has emerged as the undeniable king of smartphones in Q3 2024: Apple’s iPhone 15. Despite launching the iPhone 16 series this past quarter, Apple’s previous flagship has maintained its throne, with new data from Counterpoint Research confirming the iPhone 15 as the best-selling smartphone globally. Closely following are the iPhone 15 Pro Max and iPhone 15 Pro, cementing Apple’s domination at the top of the sales rankings.
Apple’s Unwavering Hold on the Smartphone Market
The iPhone 15’s success isn’t an isolated triumph—it speaks volumes about Apple’s enduring ability to captivate audiences around the world. Despite newer models and the constant allure of cutting-edge tech, the iPhone 15’s mix of high-end performance, user-friendly features, and premium build has made it a top choice among users across continents. The iPhone 15 Pro Max and Pro models also soared in popularity, highlighting that consumers are as eager as ever for Apple’s Pro-grade devices.
Interestingly, this quarter marks a historic shift in consumer behavior: for the first time, Pro variants made up half of all iPhone sales. It’s a clear indication that users are increasingly willing to invest in top-tier Apple products, narrowing the market share gap between Apple’s standard and Pro models and underscoring the value of advanced features for today’s discerning smartphone buyers.
Samsung Holds Strong, A-Series Shines in the Top 10
While Apple’s iPhone 15 leads the global charts, Samsung held its ground with five models in the top 10, most of them from the A-series. Affordable yet robust, these models—including the Galaxy A15 4G, Galaxy A15 5G, Galaxy A35 5G, and Galaxy A05—secured the fourth through seventh spots, showcasing Samsung’s solid grasp on the mid-range segment. For the first time since 2018, Samsung’s Galaxy S series also made an appearance, with the Galaxy S24 earning the 10th position, driven by its focus on Gen AI features that appeal to tech-savvy users.
Redmi Holds a Spot in a Crowded Field
Among giants like Apple and Samsung, Xiaomi’s Redmi 13C 4G managed to clinch the ninth spot, proving that Xiaomi’s commitment to budget-friendly yet capable devices still resonates in global markets. This achievement speaks to the strength of Redmi’s appeal in emerging markets, where value and reliability often take precedence over high-end features.
Shifting Trends: The Rise of Premium Models
This quarter’s data reveals that consumer demand is increasingly shifting toward premium models, with Pro models accounting for a significant share of total iPhone sales. Apple’s advanced AI-powered “Apple Intelligence” and Samsung’s Galaxy AI technologies are reshaping the premium smartphone landscape, offering users an experience that goes beyond basic functionality. These brands are creating devices that serve as extensions of our digital lives, putting intelligence and adaptability at the forefront.
A Future Defined by Intelligent Tech and Premium Experiences
The Q3 2024 report underscores a profound shift: today’s consumers aren’t just looking for smartphones; they’re looking for smart, adaptive companions. Apple and Samsung, with their focus on advanced technologies, are leading the way in reshaping what smartphones can be. As Apple continues to redefine premium user experiences and Samsung brings advanced AI to its Galaxy line, the competition for the top spot is intensifying.
The iPhone 15’s position as the world’s best-selling smartphone is more than just a sales figure; it’s a testament to Apple’s mastery of design, functionality, and brand loyalty. As these brands continue to push boundaries, the smartphone market will undoubtedly keep evolving, promising new innovations that will captivate and serve consumers around the globe.
